Image by Jakob Owens
Green Plants




The Story Of Moira was brought together by two women who had met during the first lockdown in London and realised quickly that both their values aligned and they want the same - and that was to make this world a better place. We both were spreading a lot of awareness about excess plastic consumption on our platforms, so we decided to work together. Egle & Shaya both had the same aesthetic taste & vision so it was easy to build a brand together. We both believe strongly that the best thing we can do is simply become more aware of the consequences of our everyday choices and what actions it will have on the future of the environment. It's not about becoming perfect overnight but about the desire to be better and make more informed, compassionate choices, not only for ourselves but for others, for our future kids and grand kids. We aim to connect with communities of people who feel the same and want to strive to be better.



The Story Of Moira logo was inspired by a powerful Viking rune “Inguz” which means “where there is a will, there is a way” together with “Moira” which is Greek and stands for Destiny/Fate we want to remind you of the strength you possess to keep going on your journey. We all have a story and that story is YOURS.


Everything in life happens for a reason, every person you meet in your life is because of a reason. Sometime you just need to open your eyes and trust the process.

Now and then we must take a different route in life than others and that can be lonely, even scary yet the importance is that we keep moving forward and keep evolving. 


Every time you see The Story Of Moira logo, we want you to remember that we must each follow our own path. Trust that everything will work out as long as we stay true to ourselves. We want our brand to remind you that it’s never too late to start over. 


A fresh new beginning each morning to decide what we will do to today that our future self will thank us for.


We believe that plastic - free is the new future! We want to help to decrease the polluting our roads, seas/oceans and wildlife which ultimately filters back to us in one form or another.


Our Moira products are made of non - chemical and pure materials. We use materials such as Bamboo, Cotton, Glass, Metal and Beeswax. The products are made in Asia which is designed by Egle & Shaya, flown to the UK which is unfortunately not sustainable but there isn't a sustainable option at this stage. Once they are in the UK, Shaya & Egle package the items individually. Our products are Eco friendly & biodegradable. We plant a tree every week to make it up to Mother Nature for shipping our products to us and our customers.


The plastic free packaging has been sourced in the UK to minimalist the air & road pollution. We ship our products in plastic free, eco-friendly, 100% recyclable and up to 100% recycled material.

Please consider reusing the boxes before you recycle them. You can even reuse the paper tape to some attached to our packages.

  • Paper boxes

  • Paper mailing bax

  • Eco friendly Mailing bags

  • Paper tape is a great alternative to plastic-based sticky tape

  • Eco friendly stickers

  • Shredded paper

  • We use natural cotton twine for some boxes

  • Fully biodegradable/compostable/recyclable